When a company makes a public claim about its impact, its products, or its values, people should be able to believe it. We check whether those claims are backed by evidence. Every finding graded. Every source cited. Every company given a fair right of reply.
Businesses exist to solve problems for people, and the better you solve them, the more you should be paid. That is how it should work. But it only works when trust is earned: when the company that did the work and the company that only claims it did can be told apart. Unsubstantiated claims are anti-competitive and anti-consumer, and there have been very few ways to check them.
Fortunately, we built one.
Websites, reports, social media, press releases, leadership communications. If they said it publicly, we found it.
Every claim is classified, assessed against established standards, and graded. No opinions. Evidence and standards.
Every claim graded. Every source cited. Every company given a fair right of reply. And because most gaps are oversight, not intent, every finding names the way to close it.
Every organisation is assessed across environmental, social, and commercial claims. Each gets its own A-F grade.
When a company says it's sustainable, carbon neutral, or eco-friendly, is that backed by evidence? Or is it just words on a page?
When a company talks about its people, its community, or its values, do the facts match the story? We check diversity, labour, and stakeholder claims.
When a company makes promises about its products, pricing, or guarantees, can they back that up? We check what consumers are actually being told.
We start with the companies whose claims have the most outsize impact on the economy, the environment, and people. Sector by sector, we're building a public record of which company claims hold up, so that trust in business is earned through evidence, not simply declared.
Sector-by-sector scans are underway. When they're done, every grade, every finding, and every piece of evidence will be freely accessible here.
Nominate a sectorCheck whether the claims on the label, the website, or the pitch deck hold up before you commit.
Independent assessment of an organisation's public claims, graded against evidence under a published methodology.
Know whether a cause-driven organisation's claims are backed by evidence before you give.
Evidence-backed findings with every source cited and every gap named.
Find out what your own messaging looks like under scrutiny, before a regulator does.
HowLegit is an independent, not-for-profit initiative. It operates in incubation with the Twoj Startup foundation while its independent structure is established. The platform is built by Optomize, HowLegit's technology partner. Optomize and HowLegit share a founder; grades answer only to evidence. You can't pay for a better grade.