Find the risk in your public claims before it costs you.
Auditor rigour, strategy depth, and brand intelligence in one confidential report. We show you exactly where your environmental, social, and commercial claims fall short of the evidence, and what to fix, before a regulator, an assessor, or a customer does.
The regulatory window is closing
ECGT Directive
Generic claims like "eco-friendly" and "climate neutral" are banned without verified evidence. Fines up to 4 % of annual EU turnover. No grace period.
CMA and the DMCC Act
The CMA can fine up to 10 % of global annual turnover for misleading environmental claims, without going to court.
CSRD and modern slavery
Disclosures reused in consumer marketing fall under full enforcement scope.
What used to take three agencies, in one report under 72 hours
Sector benchmarking
How you compare to peers on the same method. Know whether you are ahead, behind, or exposed before anyone else does.
Exact risk location
The specific claim, on the specific page, with the specific evidence gap and the regulatory framework it creates exposure under. Actionable from the moment you read it.
Prioritised fixes
Every recommendation ordered Most Impact, Least Cost first. Your team knows what to fix today, what can wait, what to escalate.
Governance intelligence
Empathy-based analysis of how claims land with regulators, investors, and clients, and where the gaps create friction. Board-ready.
Built for people who need to know who to trust—now.
B Corps recertifying
Preparing for the 2026 standard with evidence-backed claims across every impact area.
Brands under green-claims rules
Making sustainability or commercial claims under EU and UK green-claims rules.
Companies in due diligence
Heading into investor due diligence or a funding round with clean, defensible messaging.
Agencies & consultants
Use HowLegit as a tool for their clients — add audits to strategy with no extra team.
Comparison Table - Traditional vs. HowLegit
| Traditional Credibility Review | HowLegit by Optomize | |
|---|---|---|
| Time to Insight | 7–21 days | 72 hours |
| Your Staffing | Analysts, legal/comms advisors | None (We do all the work) |
| Depth | Medium to High | High, standards-referenced |
| Cost per review | €3,000–€15,000+ | From €1,200 |
| Flexibility | Rigid process, custom to each firm | Scalable + fast, repeatable model |
| Evidence-backed | Variable, dependent on firm | High — standards-referenced including ISO 14021, GRI, ESRS, local consumer protection law and jurisdictional regulatory frameworks |
| Report format | Often a memo or raw checklist | Structured, shareable, RAID-backed |
| Bias & risk | Prone to manual inconsistency | AI-assisted analysis with three levels of human oversight — analyst review, auditor assessment, and visual verification |
Products
One report. What you're claiming, what the evidence shows, and what people are saying.
Claims Audit
One brand, full E‑S‑C
From EUR 1,200
The entry diagnostic: where your public claims fall short of the evidence.
Brand Risk and Reality Report
Your brand + 2–3 competitors
EUR 2,900
Adds perception and competitive benchmarking so you see where you stand in the market.
Sector Intelligence
8–12 brands
From EUR 4,500
League table, regulatory heatmap, and pattern analysis across a sector.
Brand Perception Snapshot
Free
A discovery scan in exchange for a 15‑minute call. Not a full audit.
Post‑audit advisory
From EUR 700/day
Or fixed fee per deliverable.
Monitoring retainer
EUR 600–1,200/month
Three‑month minimum.
B Corp Recertification Readiness
Founding rate
The Claims Audit pointed at your 2026 recert. Founding rate for the first engagements.
What early users are saying
"Amazing mock up and easy to navigate report, aligning with ESG motivation from within our business lines. Really excited to get stuck in and see what changes we can implement based on this analysis. Amazing!"
Alice Floyd
Sustainability Advisor
Leighs Construction
"No prior knowledge in sustainability or AI needed! HowLegit gets straight to the point saving days of time in training or researching standards and write up. No consultants required!"
James McKenna
Engineer
Argus Manutech
"HowLegit's environmental messaging audit for Untouched World has provided us with a super clear and understandable toolbox on how to further deepen our compliance policy work around ESG against actual standards, identify risks and where we could be communicating the work we are already doing better."
Fiona Bretherton
Development Manager
Untouched World
"The report summarises where we are doing well in sharing our public information, but it is even better at showing our gaps. It is very helpful to gauge today, without the expense and time cost of regular audits. It also creates a snapshot that could be compared a year later to show actual progress. The best part is the link to the relevant frameworks - this helps guide us in making our internal and external reporting more consistent. It is worth it."
Mitchel Rogers
Sustainability Advisor
Corde
Methodology & Review Process
Every audit combines AI scale with human judgment so you can rely on the signal, not the noise.
AI-first ecosystem scan
AI scraping and analysis of all public messaging of the organisation's content and reports.
Human auditor review
Human auditor check on the analysis, standards used, data inputs and potential bias.
Confidential findings report
Graded internally and delivered to you. Nothing is published.
Recertifying in 2026?
See where your claims fall short before the assessor does.
B Corp recertification readiness